Goals and Initiatives

The Mezcal Collaborative is engaged in a variety of initiatives designed to promote the mezcal category, expand awareness about it, and to drive mezcal sales. Here are some of the initiatives we are currently pursuing:

Mezcal Week logo

Mezcal Week 

An annual one week festival of mezcal everywhere across the globe. This is a fantastic opportunity for consumers to encounter and appreciate mezcal. For brands and places that feature mezcal, this is the time to drive sales and create lasting relationships with your consumer base. Sign up today or contact us for more information on how to participate.